How Video Storytelling Can Further Your Organization's Mission

In the crowded world of the internet, it seems so daunting and impossible to stand out. Your services, products and skills are not necessarily unique. But your story is. The art of video storytelling helps nonprofits and for profits share their stories and allows people to understand why they should care about YOU and your business. Everyone should be using video to help market themselves and share their emotive story, especially when video is how most people consume their information now and it's the best way to reach a huge audience in a short amount of time. (The pandemic only highlighted the need and usefulness that video has). Local videographer and owner of Beyond Words Productions, Jamie Perez, will lead a workshop on the value of video for your organization. Because of Jamie's ability to extract the emotion behind every story, she's helped nonprofits raise hundreds of thousands of dollars, created videos to help organizations get grants, helped organizations share the untold story revealing the important "why" behind each business, and has helped businesses hire and retain valuable employees in a tough employment market. You'll walk away with a better understanding of how to tell your own story, how videos help boost SEO rankings, audience engagement on social media and more. Key takeaways:

- How to find and tell your story
- Tips to make a video that resonates
- How to make your video more visible to more people by beating the social media algorithms

Lunch will be served at 12:00 pm with networking opportunities during lunch. Program will begin at 12:45 and end at 2:00 pm.

Presenters

Jamie Perez is a videographer and storyteller at heart. After six years of being a TV News reporter, she decided to leave the career she thought she would be in forever. While she was able to leave news behind, she found herself unable to leave storytelling behind. Jamie is driven by emotional storytelling and has a passion for creating empathy through videos. Jamie has helped people raise hundreds of thousands of dollars through video storytelling and has helped businesses hire and retain employees in a difficult employment market. When she doesn't have a camera in her hands, you can find her reading, writing, singing, crafting, cooking, hiking, traveling or teaching pole dancing classes on the side.

Kristie Goforth is a member of the Sault Tribe of Chippewa (Ojibway) Indians and is an arts supporter that lives in Monona. She currently serves as a Dane County Parks Commissioner and is the Executive Director of Free Bikes 4 Kidz Madison. She has served as an elected official on Monona City Council, previously served as the Executive Director of the Monona East Side Business Alliance (MESBA) and was formerly on the Dane Arts Cultural Affairs Grant Review Panel.