Director of Audience Growth & Storytelling


Role Summary:

This is a digital storyteller and audience-builder role, and a new position at MPSF. Over the next few years, your central charge is to significantly raise awareness of MPSF, increase understanding of the impact that Madison’s public schools have on our community, and raise support for MPSF by showing the impact that our partners are making in the schools.  

You’ll be the engine behind our storytelling. You’ll find the MPSF related story in a school and you’ll get it in front of the right audience. You understand the attention economy: post often, study what resonates, and keep the spotlight on our community, not us. 

You’ll report to the President of MPSF, and you’ll work with an Events & Marketing Coordinator who leads event logistics and provides marketing and project management support for the organization.  

MPSF has helped lead communications for successful referendum efforts supporting Madison’s schools. You will carry that work forward, telling the story of those campaigns’ successes and building enthusiasm for the impact the new school buildings are having on our students and teachers. 

What You'll Own:

• Audience growth and engagement. You’ll grow our reach and engagement across social and digital channels, turning followers into subscribers, donors, and advocates.
• Storytelling across formats. You’ll promote the strength and needs of our schools, teachers, students and volunteers through text, short and long form video, and other visual formats in a compelling, emotive way, crafting each story from idea to finished piece. 
• Communications strategy and budget. You’ll set the strategy behind our priority moments and campaigns, and own the marketing budget across paid advertising, direct mail, and other channels. 
• All media and channel ownership. You’ll own MPSF’s strategy across every channel we use: social, website, email, direct mail, and print. 
• Advocacy support. You’ll produce and publish messaging and materials that support MPSF’s advocacy and referendum work. The President and Board of Directors set the message; you bring it to life with care.