CRM Product Lead

The Wisconsin Foundation and Alumni Association (WFAA)—the private fundraising and alumni relations organization for the University of Wisconsin–Madison—is seeking a CRM Product Lead to join the Advancement Business Solutions team! The CRM Product Lead provides strategic and functional leadership for WFAA’s Salesforce CRM ecosystem in close partnership with business and technical leaders. This role is accountable for maximizing business value and user impact by defining, prioritizing, and delivering CRM capabilities that advance organizational goals, align with the digital roadmap, and address enterprise‑wide needs through user‑centered, scalable, and outcome‑driven solutions.

Serving as the primary bridge between business stakeholders and technical teams, the CRM Product Lead translates organizational priorities into clear product requirements and user stories. Working closely with Salesforce Admins, cross‑functional technology teams, and vendor partners in an Agile environment, this role owns functional direction and stakeholder alignment while ensuring solutions are feasible, maintainable, and aligned with platform standards and governance.

Please note: We are open to hire this position to work remotely, with periodic travel to Madison expected throughout the year.  Remote candidates must reside in one of the following states: Arizona, Colorado, Illinois, Iowa,  Nebraska, New Mexico, New York, Texas, or Wisconsin.