Wisconsin Book Festival Communications & Events Associate

The Wisconsin Book Festival Communications & Events Associate will provide project management and implementation of all communications and events planning and execution related to the Wisconsin Book Festival.

DUTIES & RESPONSIBILITIES

● Assist with and attend all festival events (both at Central Library and off-site venues), including four-day celebration in October

● Create social media posts and graphics for festival events, articles, and other content on Facebook, Instagram, Bluesky, and Crowdcast

● Maintain festival website, including posting of events, sponsor information, and creating/editing other content as needed

● Plan, write, and coordinate content with library’s marketing team for regular email newsletter and all festival communications

● Manage recording of live WBF events and digital archiving

● Create and boost Facebook events for each festival event

● Purchase and implement online ads, including Facebook boosting, paid Facebook ads, Instagram ads, and other online ads as plan allows

● Collaborate with foundation’s Communications Manager to pitch book festival event coverage to local and state-wide news outlets.

● Track and add festival media highlights to the website, social media, etc.

● Assist in the development of the year-round strategy for social media and digital promotion of festival events

● Coordinate with WBF Volunteer Coordinator on the scheduling and training of volunteers

● Assist director with facilitation of WBF Ambassador meetings, correspondence, and event planning

● Update and edit festival survey as needed, coordinate data and review for relevant trends promptly after WBF events and provide year-end analysis for festival annual report

● Maintain and adhere to the festival’s written and design style guides to grow the festival brand and mission

● Other duties as assigned.