Fundamentals of Fundraising 2024

About the Event


The AFP Fundamentals of Fundraising Course  is composed of 7 modules that have been designed by experienced fundraising professionals to meet the real-world needs and challenges nonprofit organizations face every day. This 16-hour program includes case studies and projects for groups and individuals to make the learning experience both substantive and enjoyable.

The AFP Fundamentals of Fundraising Course offers a complete overview of the development function, featuring the most current information and techniques. This 16-hour intensive program will provide an overview of skills, techniques, and program components for individuals with 0 to 4 years of fundraising experience. 

The modules include:

Module I: Overview of Fundraising

Module II: Developing an Integrated Fundraising Program

Module III: Marketing for Ongoing Success

Module IV: Building and Sustaining Relationships

Module V: Securing the Gift

Module VI: Volunteers – Partners in Fundraising

Module VII: Management & Accountability


This two-day program will be held in person. Jen Davie will facilitate the modules with additional support from area practitioners. Lunch will be served on both program days, from 8:00 a.m. to 5:30 p.m. on Thursday, April 18, and Friday, April 19.


AFP Member Registration: $419
Non-Member Registration: $529


Girls Scouts of Wisconsin- Badgerland

4801 S Biltmore Ln, Madison, WI 53718

Meet Your Facilitator: Jen Davie, CFRE


Jen%20Davie%2C%20CFRE.pngJen is AFP Greater Madison's Chapter Director. She is also a fundraiser, business owner,  and mom.  She has over 15 years of development and fundraising experience in the non-profit community, working with budgets ranging from $550,000 to $5,000,000. She owns Jen Davie Consulting, LLC, a consulting firm specializing in building the foundation of development offices. This includes annual funds, grants, monthly giving, database management, and special events components. Jen is a Certified Fund Raising Executive (2014, re-certified 2017, 2020) and an AFP Master Trainer. Jen has been active as a board member for the Greater Madison Association of Fundraising Professionals,  the University of Wisconsin-Platteville College of BILSA Alumni Chapter, and the University of Wisconsin-Platteville Alumni Association Board of Directors. She is a board member at Heartland Farm Sanctuary and a head volleyball coach with Madison Starlings.


Event Details

Jen Davie
608-421-3597 |